What happens after onboarding?

After onboarding is completed, Marketer starts preparing your campaigns and connecting everything in the background. This process takes some time, and results are not instant.

This guide explains what happens next, what to expect in the first period, and when to take action.

Step 1: Your setup is finalized

Once onboarding is complete:

• Your integrations are connected

• Your campaign orders are processed

• Creative, copy, and setup are prepared

At this stage, campaigns will typically appear as In review.

No action is needed from you.

Step 2: Campaigns move to “Ready”

When creative and copy are finished, campaigns move to Ready.

This means:

• Ads and assets are prepared

• Campaigns are ready to be launched

• Nothing is live yet unless you activate it

This is the point where you can review campaigns if you want to.

Step 3: Campaigns go live

After activation, campaigns move to Active.

At this stage:

• Ads start delivering

• Ad spend begins

• Performance data starts coming in

It’s normal if results look uneven at first.

The first 7–14 days: learning phase

During the first days, ad platforms like Meta and Google are learning:

• Who responds to your ads

• Which placements perform best

• Which creatives work for your products

During this period:

• Performance can fluctuate

• ROAS may be inconsistent

• Daily results may vary

This is expected and part of the process.

What you should avoid early on

To give campaigns the best chance to perform:

• Avoid pausing campaigns too early

• Avoid frequent budget changes

• Avoid judging performance after one or two days

• Avoid comparing single days too closely

Early changes slow down learning and delay optimization.

When to start evaluating results

You can start evaluating performance when:

• Campaigns have spent enough to generate data

• You see trends forming over multiple days

Focus on:

• Overall direction, not perfection

• Creative performance

• Gradual improvement over time

Support and next steps

If you’re on a Lite or Growth plan, this initial phase is mostly hands-off.
If you’re unsure about anything, you can always reach out for support or ask questions during onboarding.

For customers on Pro or Performance plans, your CSM will actively help review results, suggest next steps, and guide optimizations as data comes in.

Summary

• After onboarding, campaigns are prepared and reviewed

• “Ready” means campaigns are prepared, not live

• “Active” means ads are running

• The first 7–14 days are a learning phase

• Early fluctuations are normal

• Patience early on leads to better results

Understanding this process helps you avoid unnecessary changes and lets campaigns develop properly.