Why won't my campaign publish?

Last updated: December 22, 2025

If your campaign is not going live, it is usually due to one of the reasons below. Use this checklist to identify and resolve the issue.

1. Campaign is still in review

All campaigns must pass an approval process on the ad platform (Meta or Google).

What to know

  • Reviews typically take 24–48 hours on business days

  • This review happens on the ad platform, not instantly inside Marketer

What to check

  1. Go to Campaigns

  2. Check the campaign status

If the status is In review, no action is needed. Wait for the review to complete.

2. Billing is not set up or has failed (most common issue)

If billing is not active in your Meta or Google Ads account, campaigns cannot start—even if everything else is correct.

What to check

  • Your Meta ad account has a valid payment method

  • Your Google Ads account has billing fully set up

  • There are no outstanding balance issues or billing holds

Where to fix it

  • Meta: Meta Ads Manager → Billing

  • Google: Google Ads → Billing

Once billing is active and in good standing, campaigns can publish.

3. Account connection issues

If your ad accounts or store are not properly connected, campaigns may be blocked from launching.

What to check

  • Meta account connection

  • Google account connection

  • Shopify store connection

How to fix

  1. Go to Settings → Integrations

  2. Reconnect the affected platform

  3. Ensure all requested permissions are approved

4. Ad policy violations

If ads violate Meta or Google policies, they will not be approved.

What to check

  • Look for rejection or warning notifications

  • Review any policy feedback provided by the platform

What to do

  • Edit the ad creative or copy to comply with policies

  • Resubmit once corrected

Common causes include restricted claims, prohibited products, or misleading language.

5. Temporary technical issues

In rare cases, delays or technical issues can prevent campaigns from publishing immediately.

What to try

  • Refresh the dashboard

  • Wait a short period and recheck the status

Still not live?

If your campaign has not published after 48 business hours, contact support via chat or email at support@marketer.com with:

  • Campaign name

  • Channel (Meta or Google)

  • Current campaign status

We’ll help you identify the blocker quickly.