Set up Meta in Shopify

To set up the Meta (Facebook & Instagram) sales channel in Shopify, follow these steps:

Step 1: Install the Facebook and Instagram by Meta sales channel

1. From your Shopify admin, go to Settings > Apps and sales channels.
2. Search for Facebook & Instagram and click Add channel.

Step 2: Start setup and connect your Facebook account

1. In the Facebook and Instagram by Meta channel, click Start set up.
2. Click Connect account and sign in to your (personal) Facebook account.

Step 3: Connect your Meta Business assets

1. Connect your business' Facebook Page.
2. Connect your Meta Business Manager account (business portfolio).
3. Connect your Facebook ad account.

Step 4: Set up your product catalog

1. The sales channel creates a single product catalog for Facebook Shop, Instagram Shopping, and Meta Marketing.
2. Your Shopify products will sync to this catalog automatically.

Step 5: Configure data sharing settings

1. In the Settings of the Facebook and Instagram by Meta channel, go to Share data settings.
2. Enable data sharing and select the Maximum customer data-sharing level to send the most detailed customer information for better ad targeting.

Step 6: Complete setup

1. Accept all terms and conditions.
2. Finish the setup process.

Additional notes:

• Your Facebook account must have full control of the business portfolio and Facebook Page.
• Your products must comply with Meta's Commerce Policy.

For more detailed instructions, visit the Shopify Help Center sections on setting up Facebook and Instagram by Meta and Meta pixel setup.