Set up Google in Shopify
To set up the Google (Google & YouTube) sales channel in Shopify, follow these steps:
Step 1: Install the Google & YouTube sales channel
- From your Shopify admin, go to Sales channels > Add sales channel.
- Search for Google & YouTube and click Add channel.
Step 2: Connect your Google Account
- In the Google & YouTube channel, click Connect Google Account.
- Select or sign in to your Google account.
- Allow Shopify to access your Google account information.
Step 3: Connect Google Merchant Center (GMC)
- Select or create a Google Merchant Center account.
- Verify ownership by entering your phone number and the verification code sent to you.
- Set your target market and language.
- Configure shipping settings by either importing them automatically from Shopify or setting them manually in Google Merchant Center.
Step 4: Connect Google Ads (GAds)
- Select your existing Google Ads account or create a new one.
- Follow the prompts to complete the connection.
Step 5: Connect Google Analytics 4 (GA4)
- Select or create a GA4 property.
- Click Connect to link your GA4 property to Shopify.
Step 6: Set up Google Tag
- Follow Google's instructions to set up your Google tag for tracking.
After completing these steps, your Shopify store will sync products and data with Google services, enabling you to run ads, track analytics, and manage your product listings effectively.
For detailed instructions and requirements, visit the Shopify Help Center sections on setting up the Google & YouTube channel.