How to order a campaign in Marketer

Last updated: December 22, 2025

This guide explains how to order a campaign in Marketer, when to use Classic vs Advanced campaigns, and how to configure each step correctly.

The goal is to make it easy to launch campaigns that give the platforms enough information to perform well, without unnecessary complexity.

Step 1: Create a new campaign

  1. Open the app

  2. Go to Campaigns

  3. Click New Campaign

You will now choose between Classic Campaign and Advanced Campaign.

Choosing between Classic and Advanced campaigns

Classic campaign (recommended for most use cases)

Classic campaigns are designed for speed and simplicity. You provide the strategic inputs, and Marketer handles:

  • Campaign structure

  • Creative generation

  • Ad copy

  • Initial setup

Choose Classic if you:

  • Want to launch quickly

  • Prefer automation over manual setup

  • Do not need to control every asset or variation

Advanced campaign (more control)

Advanced campaigns give you more hands-on control over structure, copy, and assets.

Choose Advanced if you:

  • Want to review or edit copy before launch

  • Have specific landing pages or creatives

  • Need channel-specific configuration (e.g. Google Performance Max)

Classic campaign setup

1. Campaign basics

Start by entering:

  • Campaign title

  • Campaign type

Available campaign types:

  • Retargeting
    Targets high-intent users such as website visitors, cart viewers, or past customers.

  • Prospecting
    Promotes a single product to new users who have not interacted with your store.

  • Single Item Campaign
    Similar to prospecting, but allows you to upload custom creative assets.

  • Customized Creative Campaign
    Prospecting campaign where you select 1–4 products to promote.

  • Product Catalog Campaign
    Uses Meta’s product catalog to dynamically promote products.

  • Google Performance Max Campaign

2. Campaign settings

You will configure the following:

  • Daily budget
    The amount you want to spend per day on this campaign.

  • Minimum ROAS
    Defines the lowest acceptable return on ad spend.

    A simple way to calculate this is:

    Break-even ROAS = 1 ÷ profit margin

    This helps ensure campaigns are optimized toward profitable outcomes.

  • Always on
    When enabled, the campaign runs continuously.

    If disabled, an end date appears. This is useful for:

    • Promotions

    • Seasonal offers

    • Holiday campaigns

  • Start date
    When the campaign should begin.

  • Instructions
    Instructions guide the AI when generating creative and copy.

    Best practice:

    • Be specific about tone and audience

    • Mention key product benefits or angles

    • Avoid vague inputs

    Think of this as briefing a creative team.

3. Select products

Choose the product or products you want to promote in the campaign.

4. Place order

Click Place order.

The campaign is sent for automated creative, copy, and setup. When ready, it will appear with the status Ready.

Advanced campaign setup

1. Select products or collections

Choose the products or collections you want to advertise, then click Next.

2. Select channel

Choose your advertising channel:

  • Google (Performance Max)

  • Meta

  • Snapchat (Pro plan or higher)

Google Performance Max setup

Enter:

  • Asset group name

  • Daily budget

The system automatically generates:

  • Short headlines

  • Long headlines

  • Descriptions

You can review and edit all copy.

Recommended additions:

  • Landing page URL

  • Images

  • Sitelinks

Meta campaign setup

Enter:

  • Daily budget

  • Target countries

Then select an ad set type:

  • Dynamic product catalog
    Automatically creates individual product ads in a carousel format.

  • Individual ads for each product
    Separate ads for each selected product.

  • One ad for all products
    Best when all products share the same landing page.

Dynamic product catalog

  • Enter creative name

  • Upload an optional intro slide

  • Review and edit AI-generated primary text

  • CTA is set to Shop Now (recommended, but editable)

Individual ads for each product

  • Select the product you are editing (highlighted in blue)

  • Enter creative name

  • Upload media or pick assets from the library

  • Review and edit AI-generated copy

  • CTA is Shop Now

  • Landing page is set to the product page

One ad for all products

  • Enter creative name

  • Upload media or pick assets from the library

  • Review and edit AI-generated copy

  • CTA is Shop Now

  • Landing page is set to your homepage