How to read campaign results in Marketer

Marketer gives you a clear overview of how your campaigns are performing across Meta, Google, and Snapchat.

This guide explains how to:

• Read the campaign overview

• Filter and customize metrics

• Drill down to campaign- and ad-level performance

Campaign overview

Go to Campaigns to see a table with all your campaigns.

For each campaign, you can view key metrics such as:

• Spend

• Sales

• Net revenue

• ROAS

• Impressions

• Clicks

• CTR

• Orders

• AOV

• CPA

This overview is designed for quick comparison across campaigns.

Campaign status (at a glance)

Each campaign has a status that shows where it is in the process.
You can filter by status to focus on what matters right now.

Common statuses include:

• In review – being created or reviewed

• Ready – fully prepared and ready to launch

• Active – live and running

• Finished / Paused / Archived – no longer running

Statuses help you understand why a campaign is or isn’t active.

Filtering by channel

You can filter campaigns by channel:

• Meta

• Google

• Snapchat

This makes it easy to compare performance per platform.

Customizing metrics (columns)

You can choose which metrics to display in the campaign table.

Examples:

• Focus on efficiency → ROAS, CPA

• Focus on scale → Spend, Orders

• Focus on engagement → CTR, Clicks

Use this to tailor the view to what you’re analyzing.

Campaign-level view

Click into a campaign to see:

• Performance for that specific campaign

• All ads within the campaign

• Metrics per ad

This helps you understand what is driving the results.

Ad-level view

From the campaign view, you can click into individual ads to:

• Review performance per ad

• See the creative and copy

• Compare ads against each other

This is where you identify:

• Winning creatives

• Ads that should be paused or replaced

How to read results correctly

• Look at trends, not single days

• Avoid conclusions when spend is very low

• Use campaign-level data for strategy

• Use ad-level data for creative decisions

Summary

• The campaign table gives a high-level overview

• Filters help you focus on the right campaigns

• Custom columns let you control which metrics you see

• Campaign and ad-level views provide deeper insights

This structure makes it easy to understand performance without overanalyzing early data.