How to create product collections in Shopify

How to Create Product Collections in Shopify

Creating product collections in Shopify helps you organize products and makes it easier to advertise them through Marketer. If you're running a Product Catalog Campaign or a Single Item Campaign, collections allow you to group relevant products efficiently.

• Product Catalog Campaign – Advertises all products in a collection dynamically.
• Single Item Campaign – Uses one set of ad creatives for a specific collection.

Step 1: Access the Collections Page

1. Go to your Shopify Admin and click Products in the left-hand menu.
2. Select Collections and then click Create Collection.

Step 2: Name & Set Collection Conditions

1. Enter a collection name (e.g., “New Arrivals” or “Best Sellers”).

   Add a description (optional) for internal organization.

   Under Collection Type, choose:

   • Automated (Recommended) – Products are added automatically based on conditions (e.g., product type, tags, price).
   • Manual – You manually select products for the collection.

Automated collections are ideal for Product Catalog Campaigns, ensuring all eligible products are included automatically.

Step 3: Set Collection Availability

1. Under Sales Channels & Apps, ensure the collection is available on Facebook, Google, and other ad platforms.
2. Click Save to create the collection.

Step 4: Add Products to the Collection

• For Automated Collections: Define rules based on price, product type, tags, or availability to automatically include products.
• For Manual Collections: Click Browse, select specific products, and add them.

Make sure products are in stock and published in Shopify for them to be eligible for advertising.

Next Steps

✔ Regularly update collections to keep your product ads relevant.

✔ Ensure all products are available in the correct sales channels.

✔ Check Marketer's product catalog sync to confirm your collections are properly linked.

For more details, visit Shopify’s Collection Setup Guide.