What are the different campaign phases?

The system has three main campaign phases:

1. Preparing Phase:

This initial phase involves setting up the system and preparing for the first marketing campaign, including integrating with Shopify, configuring ad accounts, setting up funnels, and initializing campaigns.

2. Optimization Phase:

Focuses on maintaining and improving campaign performance to achieve target ROAS through data analysis, bid adjustments, audience refinement, and creative optimization.

3. Scaling Phase:

For successful campaigns, this phase involves expanding to drive larger volumes of traffic and sales while maintaining ROAS, including budget increases and expansion to new audiences.