Types of ad creatives & when to use them

Choosing the right ad creative is a key factor to campaign success. This guide breaks down different ad creative formats in the Marketer App—AI generated images, Catalog creatives, Custom Images, Custom Video

AI generated images

For prospecting, single-item, and customized creative campaigns, our system creates AI-generated custom images using your Shopify product images.

This means you don’t need to upload custom assets—our system creates them for you based on the products you include. One important thing to note is that the budget gets split between each creative. If too many products are added with a low budget, each one may receive limited exposure. To get the best results, it's crucial to set a sufficient budget so each product has enough spend to perform effectively.

What’s Included?

Custom elements might include:

Overlays – Branding, pricing, or promo highlights.
Text – Callouts like discounts or key product details.
Custom design & layout – Background enhancements, framing, and styling.
Visual effects – Shadows, reflections, or depth for a polished look.

These enhancements help make your ads more engaging and effective

Catalog creatives

Our system automatically applies a white background to product images in your catalog campaign. This follows Meta’s best practices for better ad performance.

Why White Backgrounds?

Keeps the focus on your product – No distractions.
Looks clean and professional – Builds trust.
Performs better on mobile – Clearer visibility.
Aligns with Meta’s guidelines – Boosts engagement.

A simple background means better results. Learn more in Meta’s ad guidelines.

Custom Images

For single-item campaigns, you can upload your own images to personalize your ads.

Why Upload Custom Images?

Showcase your products your way with unique visuals.
Add edited images with branding, overlays, or text to highlight key details.
Ensure high-quality images for a polished, professional look.

This gives you more control over your ad creatives while still benefiting from automated optimization.

Though, it’s important to understand how adding multiple images affects your campaign.

How Multiple images Impact Your Ads

Each custom video you upload creates a separate ad set, which means:

Your budget gets split between multiple ad sets.
Each ad set gets less budget, which may impact performance.
It may take longer for Meta’s algorithm to optimize your best-performing ad.

Best Practice: Upload One Image

To maximize performance and budget efficiency, we recommend uploading only one image per campaign. This keeps your budget focused and helps Meta optimize for the best results.

Custom Video

For single-item campaigns, you can also upload your own videos to create more engaging and impactful ads.

Why Upload Custom Videos?

Tell your brand story – Connect with customers through visuals and emotion.
Show product demos – Help buyers see your product in action.
Highlight key features – Use text, close-ups, or animations to emphasize details.
Capture attention instantly – Videos stand out in fast-scrolling feeds.
Drive deeper engagement – Motion and sound make ads more memorable.

Custom videos bring your products to life, making your ads more compelling and effective.

Even though you can upload multiple videos, it’s important to understand how this affects your campaign.

How Multiple Videos Impact Your Ads

Each custom video you upload creates a separate ad set, which means:

Your budget gets split between multiple ad sets.
Each ad set gets less budget, which may impact performance.
It may take longer for Meta’s algorithm to optimize your best-performing ad.

Best Practice: Upload One Video

To maximize performance and budget efficiency, we recommend uploading only one video per campaign. This keeps your budget focused and helps Meta optimize for the best results.